Recruiting Campaign with Google: Where Candidates Search
Your job postings in Google Search and in Google for Jobs. Flexible to control, you pay per click.
Free · 30 minutes · no obligation. We look at your open jobs.
Official Google Partner, publicly listed in the Google Partner directory.
- managed media budget per year
- over 1 million euros
- projects
- over 250
- clients served
- over 100
- service area, mostly DACH
- worldwide
At a glance
A recruiting campaign with Google puts your job postings where people search for jobs: in Google Search and in Google for Jobs. AZ Onlinemarketing in Saarbrücken sets up the campaign, careers page and tracking. After that you steer flexibly, pause at any time and pay per click instead of per listing.
- Service
- Recruiting campaigns with Google Ads, Google for Jobs and a careers landing page
- Who it is for
- Managing directors, HR and team leads in small and mid-sized businesses
- Region
- Campaigns in Germany, Austria and Switzerland; HR Lunch in Saarland
- Billing
- Google Ads per click, can be paused any time, adjustable daily
- Media budget
- at least €5 per day per advertised job
- Entry point
- HR Lunch Saarland with IQ Face Academy
- Campaign price
- individual quote after the free intro call
When jobs stay open despite your ad
You place an ad on a job board, pay the flat fee, and after 30 days there are hardly any suitable applications. The next listing costs again, and you do not know what will be different this time.
With Google Ads it works differently. After a clean setup, you adjust the campaign daily, pause it as soon as the job is filled, and see which ad brings applications.
Google and job boards: a fair comparison
| Criterion | Job board | Recruiting with Google Ads |
|---|---|---|
| Billing | Flat fee per listing | per click |
| Duration | fixed, for example 30 days | can be paused at any time |
| Adjustments | limited | daily |
| Reach | Visitors of the board and partner portals | People who search for jobs on Google |
Job boards bring passive reach. Google Ads is a plannable complement, not a replacement. We clarify in the intro call which mix pays off for your job.
What belongs in a recruiting campaign
With us, a recruiting campaign has five building blocks. Together they turn clicks into applications.
Google Ads search campaign
Ads for the search terms candidates use to look for your job, targeted by region.
Google for Jobs
Your job posting appears in Google's job search when it is marked up with the JobPosting structured data format. We set that up on your careers page.
Careers page and mobile application form
One landing page per job that works on a smartphone and accepts applications without hurdles.
Tracking
You see how many applications a campaign brings and what each application costs. More on the page Tracking Agency.
Who you are looking for
Together with IQ Face Academy, we look closely at which people you are looking for. That shapes ad copy and targeting and strengthens your employer branding: candidates see early what your company stands for.
How your recruiting campaign runs
-
Intro call
Which jobs, which region, what experience with job boards?
-
Setup
Campaign, careers landing page, JobPosting markup, tracking.
-
Launch
start small, check search terms and ads.
-
Management
Adjust the budget, pause as soon as the job is filled.
Entry point: HR Lunch Saarland
The HR Lunch is a small networking lunch for 8–12 HR decision-makers from companies with 20–250 employees. You get short talks from AZ Onlinemarketing and IQ Face Academy from Bexbach. Not a sales format.
We announce the next date as soon as it is set.
Get on the list for the next HR LunchFrequently asked questions
How much does a recruiting campaign on Google cost?
We offer setup and management individually, depending on the number of jobs, regions and whether a careers page has to be built. You pay the media budget directly to Google, at least €5 per day per job, billed per click. You can raise it, lower it or pause it at any time.
Is Google an alternative to job boards?
Google Ads is a complement. Job boards bring reach among people who actively browse there. Google reaches people who search for a specific job, and bills per click instead of per listing. You can combine both. We clarify in the intro call which mix fits your job.
What is Google for Jobs?
Google for Jobs is the job search built into Google Search. Job postings appear there if the careers page marks them up with the JobPosting structured data format. Showing up in Google for Jobs itself costs nothing. We set up the markup and combine it with a Google Ads campaign.
How fast do applications come in?
That depends on the job, the region and the competition for skilled people. Once the campaign runs, you see in the tracking how many people click and apply. We do not give guarantees, but you see early whether ad and budget fit, and you can adjust.
Which jobs is this worthwhile for?
For jobs that people search for on Google, for example with a job title and a place. For very rare specialist profiles, search volume is small, and then we tell you honestly. In the intro call we check the search volume for your jobs.
(profile on Deutschlands Experten, new window) Rank 1 of 42 online marketing agencies in Saarbrücken on Deutschlands Experten (as of 16 September 2026).
AZ Onlinemarketing is Google Ads certified in Search, Display, Video, Shopping and App marketing.
Book a free call
We look at your open jobs and tell you honestly which mix of Google and job board pays off. More on this topic: Google for Jobs: marking up job postings correctly
Free · 30 minutes · no obligation. We look at your open jobs.
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