Start with Google Ads
Google Ads gets you inquiries the fastest: your ads appear as soon as the campaign runs, and you pay per click. You prepare SEO in parallel, so you depend less on ads in the long run.
More on Google Ads managementSEO or Google Ads: what is worth it for you?
Answer 8 short questions and learn in 2 minutes whether you should start with Google Ads (SEA), with SEO, with both, or first with your website.
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Key facts of the guide
GuideStart the test8 questions, a result right away.GuideAbout 2 minutes8 short questions, one at a time.
GuideNo emailYour answers are neither stored nor sent.
Overview
At a glance
- Done in 2 minutes
- 8 short questions, one at a time.
- Result right away
- With three first steps that fit you.
- No email address
- We do not store or send your answers.
- Five possible results
- Start with Google Ads, start with SEO, combine both, build the basics first, or wait.
- From AZ Onlinemarketing
- Google Partner in Saarbrücken, Germany.
Google does not review or endorse SEO services.
Guide
The SEO or ads guide
Question 1 of 8
What do you want to achieve first?
Question 2 of 8
When do you need results?
Question 3 of 8
How much can you invest in advertising per month?
This means only the ad budget that goes to Google, without management costs.
Question 4 of 8
How is your website built?
Question 5 of 8
Do people actively search for what you offer?
Question 6 of 8
Where are your customers?
Question 7 of 8
Do you measure where your inquiries come from?
Question 8 of 8
How much competition do you see on Google?
Your first 3 steps
- Check or set up conversion tracking so you see which ad brings inquiries.
- Start one campaign for your strongest service, small and clean.
- Sharpen the landing page for that service.
Start with SEO
Your website can rank: it has pages for your services, and people search for what you offer. SEO takes time, but then brings you visitors you do not pay per click for. You can add Google Ads later as an accelerator.
More on SEO Your first 3 steps
- Set the keyword your customers search for, for each service.
- Build up the service pages around it: clear headline, answers to real questions, proof.
- Maintain your Google Business Profile fully.
Combine both
You want inquiries fast and to be found for the long term, and your budget and website support both. Google Ads delivers inquiries right away, SEO builds visibility that stays. Both benefit from a shared keyword base: what works well in ads shows you which pages are worth it for SEO.
Google AdsSEO Your first 3 steps
- Do keyword research for all services.
- Start Google Ads for the most important service.
- Build SEO for the remaining services.
Basics first
Before Google Ads or SEO really pay off, your website needs a foundation. A one-pager has only one address and usually one topic; it can hardly rank for many different search queries. Google Ads also works with a single good landing page. SEO needs a separate page for each service.
Web design with an SEO foundation Your first 3 steps
- Plan one page per service, each with its own topic.
- Set up tracking so you measure from the start what brings inquiries.
- Then start with Google Ads or SEO, depending on goal and budget.
Not yet
Honestly: for a managed Google Ads campaign, we recommend an ad budget from €500 per month, and for SEO you currently lack either demand or the right website. So put your money first where it works without click costs.
Optimize your Google Business Profile Your first 3 steps
- Maintain your Google Business Profile fully.
- Ask satisfied customers for a Google review.
- Take the test again in a few months.
Why we recommend this
- You want inquiries fast. Google Ads delivers clicks as soon as the campaign runs.
- You want to be found for the long term. That is what SEO is made for.
- You want both: fast inquiries and lasting visibility.
- You need results in 4 weeks. SEO only works after months.
- You have time. That is the best prerequisite for SEO.
- Your ad budget is under €500 per month. From that amount, we recommend a managed Google Ads campaign.
- Your ad budget is enough for a clean start with Google Ads.
- Your budget is not set yet. For Google Ads, we recommend from €500 per month.
- Your website is a one-pager. For SEO, you are missing separate pages for each service.
- Your website has one page per service. SEO can build on that.
- Hardly anyone searches for new offers. Then search ads and SEO bring little until demand grows.
- You do not yet measure where inquiries come from. Without tracking, you cannot see what your budget brings.
Good to know
One-pager and SEO: one page can rank well for its main topic, but hardly for many services at once. Every service needs its own page.
Customers in your region often find you first through Google Maps. A maintained Google Business Profile therefore always belongs in the mix.
Measure first, then advertise: set up conversion tracking before you start. Tracking agency
A lot of competition means clicks get more expensive and SEO takes longer. That makes a clear niche and a strong landing page all the more important.
Go through your result in an intro call
In 30 free minutes, we go through your result and what you start with in concrete terms.
Basics
What is the difference between SEO and SEA?
SEA (search engine advertising) means paid ads in Google Search; at Google, it is called Google Ads. You pay per click and are visible as long as the campaign runs. SEO (search engine optimization) makes sure your website ranks high in the unpaid results. You pay nothing for clicks there, but it takes time and work on content and technology.
Both ways run through the same search and the same search terms. That is why it pays to plan SEO and SEA together.
SEA
When SEA with Google Ads fits better
Google Ads fits when you need inquiries fast, want to test a new offer, or need to be visible right away in a market with a lot of competition. You control daily which search terms, regions and times you pay for. The prerequisites are a budget that fits the market and tracking that shows which clicks turn into inquiries. Google Ads agency in Saarland
SEO
When SEO fits better
SEO fits when you plan for the long term, your customers actively search for what you offer and your website has a separate page for each service. Good pages then bring visitors over months and years without every click costing money. Well-structured content also helps you appear in AI answers such as Google’s AI Overviews. SEO · GEO agency
Combination
Planning SEO and SEA together
A sensible path: you start with Google Ads for your most important service and build SEO in parallel. The data from the ads shows which search terms really bring inquiries. Exactly those terms then get their own pages for SEO. Over time, the share you pay for clicks goes down.
Website
Why a one-pager is rarely enough for SEO
A one-pager has a single address. In search results, Google shows pages that answer exactly one search query. If you offer several services, each needs its own page with its own title, its own headline and its own answers. For Google Ads, on the other hand, one good landing page per campaign is enough.
Questions
Frequently asked questions
Which is better, SEO or SEA?
Neither is better across the board. SEA with Google Ads brings inquiries fast and costs you per click. SEO takes time, but then brings visitors without click costs. Which way fits you depends on your goal, time frame, budget and website. That is exactly what the SEO or ads guide above asks.
How much budget do I need for Google Ads?
At AZ Onlinemarketing, the minimum is €5 per day, about €150 per month, for every advertised product and service. For a managed campaign, we recommend an ad budget from €500 per month. You pay the budget directly to Google, the management comes on top.
How long does it take for SEO to work?
SEO does not work in days but over months. How long it takes depends on competition, the condition of your website and the amount of content. If you need inquiries sooner, start with Google Ads and build SEO in parallel.
Do you store my answers?
No. The test runs entirely in your browser. We do not store or send any answers. We only get your contact details when you voluntarily request an intro call.
Contact
Go through your result
In the intro call, we look together at your result and your website.
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