Google Ads Audit: Where Your Budget Gets Lost
We review your account from tracking to landing page. You get an action plan with clear priorities.
Needs analysis beforehand: free · 30 minutes · no obligation.
Official Google Partner, publicly listed in the Google Partner directory.
- managed media budget per year
- over 1 million euros
- projects
- over 250
- clients served
- over 100
- service area, mostly DACH
- worldwide
At a glance
A Google Ads audit shows you where your ad budget gets lost and what to change first. AZ Onlinemarketing, a Google Partner from Saarbrücken, reviews your existing account against a fixed checklist and hands you an action plan that you implement yourself, with your agency or with us.
- Service
- Google Ads audit, meaning the review of an existing Google Ads account
- Result
- Action plan with priorities
- Areas reviewed
- Conversion tracking, account structure, keywords and search terms, ads and assets, bids and budget, Shopping feed, landing page
- Requirement
- Read access to your Google Ads account
- Carried out by
- Team of AZ Onlinemarketing, Google Partner from Saarbrücken
- Price
- custom quote after the free intro call
Why a Google Ads analysis is worth it
Your account has been running for months, costs rise, leads do not. Maybe an agency manages it, maybe you do it on the side. What is missing is an outside view that honestly says what works and what does not.
The audit gives you that view. You get in black and white which campaigns make money, which cost money and which settings make Google work against you. Then you decide with clear numbers instead of gut feeling.
What we check in the Google Ads audit
We work through a fixed checklist and always start with tracking.
Tracking first
Missing or faulty conversion tracking costs budget: without tracking, Google optimizes for clicks instead of results. We check whether conversions fire cleanly, whether Consent Mode V2 is active and whether only one primary conversion counts per goal. If tracking is broken, all other numbers are unreliable.
Account structure and campaigns
- Separation of brand and non-brand
- Campaign goals: Search, Performance Max with asset groups, Shopping, Display
- Devices, weekdays and times of day
Keywords and search terms
- Match types, broad match and duplicate keywords
- Search terms report and negative keywords
- Expensive keywords without conversions, Quality Score
Ads, bids and budget
- Responsive search ads and assets
- Smart Bidding with target CPA or target ROAS: does the strategy fit the data volume?
- Budget allocation and impression share
Shopping and landing page
- Merchant Center and feed, if you run Shopping campaigns
- Landing page: does it match the ad, does it capture inquiries cleanly?
How the Google Ads check works
-
Intro call
You describe goals and problems, we clarify the scope.
-
Access
You give us read access to your Google Ads account, and on request to GA4 and Google Tag Manager.
-
Review
We work through the checklist, from tracking to landing page.
-
Action plan
You get the results with priorities and discuss them with the specialist who did the audit.
-
Implementation
You implement it yourself, hand the plan to your agency or hire us.
What the price depends on
We offer the audit as a custom quote. The effort depends on:
- the number and type of campaigns (Search, Performance Max, Shopping)
- the size of the account and the length of its history
- whether tracking and landing page are included
You get the price after the free intro call, before we start.
Client reviews
„Eine offene und ehrliche Betrachtung der Website und der Texte, auch wenn es weh tat.“
„Besonders toll fand ich den langfristigen Blick und die ehrlichen Empfehlungen.“
Frequently asked questions
What does a Google Ads audit check?
Our Google Ads audit checks conversion tracking and Consent Mode, account structure, keywords and search terms, negative keywords, ads and assets, bidding strategy and budget, for Shopping also Merchant Center and feed, and the landing page. We check tracking first, because without clean conversions no other metric is reliable.
How much does a Google Ads audit cost?
We set the price after the free intro call. It depends on the number and type of campaigns, the size of the account and whether tracking and landing page are included. You know the price before we start and decide afterwards.
How long does an audit take?
The duration depends on the size and complexity of the account. We set the date for the results meeting at the start.
Do I need to give access to my account?
Yes, we need read access to your Google Ads account. For the tracking check, access to GA4 and Google Tag Manager helps. You invite us as a user and can remove the access after the audit. We change nothing in your account during the audit.
What do I get at the end?
You get an action plan with the weaknesses we found, sorted by priority. It says what to change first and why. You implement the plan yourself, pass it to your agency or hire us for Google Ads management.
My agency manages the account. Can I still get an audit?
Yes. The account is yours, so you decide who reviews it. You invite us with read access, and your agency keeps working as usual. You can discuss the action plan with them.
(profile on Deutschlands Experten, new window) Rank 1 of 42 online marketing agencies in Saarbrücken on Deutschlands Experten (as of 16 September 2026).
AZ Onlinemarketing is Google Ads certified in Search, Display, Video, Shopping and App marketing.
Request your audit
You describe goals and problems, we clarify the scope and tell you the price before we start.
Needs analysis beforehand: free · 30 minutes · no obligation.
„Die Zusammenarbeit mit Anne war durchweg sehr angenehm und professionell. Besonders geschätzt habe ich ihre offene und ehrliche Kommunikation sowie den konstruktiven Austausch.“
Do you manage the account of a car dealership? Then take a look at Google Vehicle Ads for car dealers, too.