Terms and conditions

General Terms and Conditions of AZ Onlinemarketing

Scope of application: SEA & SEO measures

• AZ Onlinemarketing, represented by Anne Zeller, Kaiserstraße 26a, 66111 Saarbrücken (hereinafter “Agency”), provides its services exclusively on the basis of the following General Terms and Conditions (GTC). These also apply to all future legal relationships between the Agency and its clients (hereinafter uniformly “Client”), even if they are not expressly referred to.
• Deviating terms and conditions of the Client only become part of the contract if the Agency expressly agrees to them in writing.
• The law on services applies to the services provided by the Agency, unless expressly agreed otherwise or unless other provisions apply mandatorily by law. In particular, the provisions of the German Civil Code (BGB) on service contracts apply insofar as they are applicable to the services provided. Unless the services owed by the Agency are expressly agreed as contracts for work (Werkleistungen), the provisions of the law on service contracts (§§ 611 et seq. BGB) apply.

Services of the Agency

• The Agency provides services in the field of SEA & SEO strategy development, consulting and management and, where applicable, further related services. The Agency develops online marketing strategies tailored individually to the Client, including keyword research, analysis of target groups, selection of suitable channels and creation of an action plan, as well as implementation and optimization.
• The services offered include in particular services in the field of search engine optimization (SEO), including on-page and off-page optimization, keyword research, creation of optimized content and related technical adjustments.
• The specific scope of services results from the respective contract or the underlying offer and/or service description.
• The Agency’s offers are non-binding and subject to change. A contract only becomes valid upon confirmation by the Agency.
• Changes to the content of the services after the conclusion of the contract require the Agency’s consent. A change by the Client to concepts, plans etc. that have already been approved entails additional costs, which in case of doubt are invoiced to the Client at the Agency’s usual hourly rate.
• Within the given framework, the Agency has creative freedom in performing the contract; in particular, unless expressly agreed otherwise, the artistic design is the Agency’s responsibility.

Client’s duties to cooperate

• The Client provides the Agency with all information, documents and content required for the provision of services in a timely and complete manner. In particular, the Client provides the Agency with all relevant information about its target groups, products and services that is required for the strategy development. Unless otherwise agreed, the Client will clearly define target groups, messages and specific requirements for the content; if no precise requirements are given, the content is created to the best of our knowledge and on the basis of industry standards.
• Where necessary for the performance of the services, the Client grants the Agency access to the necessary technical resources (e.g. CMS systems, hosting) or will make the required changes itself in order to implement the recommended measures.
• Delays or additional costs resulting from missing or late cooperation by the Client are at the Client’s expense.
• The Client is responsible for the factual accuracy of the content of the service. In particular, unless expressly agreed, the Agency is not obliged to check delivered content, for example to check texts for spelling mistakes, logic or the like. The Client warrants that it holds the required usage rights when it provides content to the Agency for the performance of the agreed service. In this respect, the Client indemnifies the Agency against all third-party claims and damages, including reasonable legal defense costs.

Third-party services

• The Agency is entitled, at its own discretion, to perform the service itself and/or through third parties.
• Third parties are commissioned for a necessary third-party service (e.g. purchase of content etc.) either in the Agency’s own name or, after consultation, in the name of the Client. The Agency will select such third parties carefully and ensure that they have the required professional qualifications.
• Where the Agency commissions third-party services directly on behalf of the Client, the third party does not become the Agency’s vicarious agent, and the respective contractual relationship with the third party comes into being exclusively between the Client and the third party.
• Obligations towards third parties that extend beyond the term of the contract must still be fulfilled by the Client.

Deadlines

• Stated delivery or performance deadlines are only approximate and non-binding, unless expressly agreed as binding. Binding deadline agreements must be recorded in writing or confirmed in writing by the Agency.
• If the Agency’s performance is delayed despite due care for reasons it is not responsible for, for example strikes, lockouts, orders by authorities, general telecommunications disruptions, events of force majeure, pandemic protection measures and/or other unforeseeable events that cannot be averted by reasonable means, the obligations are suspended for the duration of the event. Deadlines and any other dates relevant for the provision of services are extended accordingly.

Early termination

• The Agency is entitled to terminate the contract early with immediate effect for good cause if performance of the service becomes impossible for reasons attributable to the Client, or if the Client violates essential provisions of the contract and breaches its duties to cooperate or its obligation to pay an amount due despite a reminder.

Remuneration

• The amount of the fee results from the documents underlying the contract, in particular offers and/or service descriptions. In principle, the Agency’s claim to remuneration arises with the performance of the service. The Agency is entitled to demand advance payments; the Agency is free to set the amount of the advance payments at its own discretion. The Agency’s prices are net prices plus the applicable value added tax.
• Mere cost estimates by the Agency are non-binding.
• Invoices are payable within 8 days of receipt without deduction, unless otherwise agreed. In the event of default in payment, the Agency charges default interest at the statutory rate as well as a reminder fee of €5.00 per reminder.
• In the event of default in payment, the Agency is not obliged to provide any further services until the outstanding amount has been settled (right of retention).

Ownership and usage rights

• All services of the Agency, including the ideas, presentations, concepts, sketches, strategies, plans, mappings, keyword research etc., as well as individual parts thereof, are protected by copyright and remain the property of the Agency.
• By paying the full fee, the Client only acquires the usage rights for the contractually agreed purpose of use. In case of doubt, the Client acquires a non-exclusive right of use limited to the specific purpose of the contract.
• Unless otherwise agreed, usage rights may not be transferred to third parties.
• Changes, further developments and editing of the Agency’s services are not permitted without the Agency’s approval.
• Usage rights that go beyond those contractually agreed require the Agency’s written consent.
• The transfer of usage rights is subject to the condition of timely and full payment of the agreed remuneration. Until full payment, all rights remain exclusively with the Agency. Use before payment constitutes unlawful use.

Data protection

• The personal data required to perform the contract is processed by the Agency for the purpose of order processing (contacting, contract performance, billing) (Art. 6 (1) lit. b GDPR). The Agency treats this data as confidential. Data is not passed on to third parties unless this is necessary to perform the order (e.g. service providers required for the order) or on the basis of a legitimate interest (e.g. tax advisor, debt collection service provider, customer satisfaction survey, advertising for the Agency’s own services) or is required by a legal obligation (e.g. due to requests from tax and investigating authorities). If the data is no longer needed for order processing and no warranty periods and/or statutory retention obligations stand in the way, the data is deleted.
• Data subjects have a right to free information about the data stored about them. They may also have a right to rectification, erasure, restriction of processing, objection to processing and data portability. Data subjects can contact the data protection supervisory authority with complaints. Where personal data is processed on the basis of consent under data protection law, the data subject can withdraw consent at any time with effect for the future.
• Where personal data is processed on the basis of legitimate interests pursuant to Art. 6 (1) lit. f GDPR, the data subject has the right to object to the processing with effect for the future pursuant to Art. 21 GDPR, insofar as there are grounds relating to their particular situation or the objection is directed against direct marketing. In the latter case, the data subject has a general right to object, which is implemented without stating a particular situation.
• If the provision of services requires access to personal data that the Agency processes on behalf of the Client, the parties will conclude a separate data processing agreement.

Reference notice

• The Agency is entitled to refer to the Client for reference purposes (e.g. on the Agency’s website). The name and logo are used for reference purposes with the Client’s prior consent.
• In particular, the Agency is entitled to publish the name and company logo on its social media and website (reference notice). The Agency will of course inform the Client about the use.

Acceptance, defects

• Where, by way of exception, contracts for work are owed, the Client must notify any complaints in writing without delay, but at the latest within 10 days of notification of the performance of the service or its handover to the Client. After this period expires, the services are deemed accepted and approved; the Client will also be pointed again to the significance of silence upon handover of the services.
• Otherwise, the statutory provisions apply to any defects.

Liability

• The Agency is liable for intentional and grossly negligent breaches of duty as well as for the breach of essential contractual obligations (that is, obligations whose fulfillment makes the proper performance of the contract possible in the first place and on whose observance the contracting party regularly relies and may rely). Otherwise, liability for simple negligence in the case of breaches of secondary obligations is excluded. The Agency is not liable for dislike, unless the Agency has culpably violated the Client’s express performance expectations set out in the contract.
• Subject to the preceding paragraph, the Agency accepts no liability for possible negative effects on existing rankings or for technical problems resulting from changes that the Client makes on its own authority.
• Where the Agency uses third-party material (e.g. stock videos), it does so in good faith. The Agency is only obliged to properly license the material from the respective service and in particular not to trace the licensing chain without gaps back to the actual author of the material. Subject to paragraph 1, the Agency’s liability is limited in this respect to negligent selection.
• The Agency is not obliged to back up data that has been handed over. It is not liable for the continued existence and/or the possibility of a renewed handover of the data. After the data has been handed over, the Client itself is obliged to store and back up data properly.

Exclusion of guarantees of success

• The Agency gives no guarantee that the services provided will achieve specific revenue targets, profits, reach or other economic success for the Client.
• The strategies and measures developed by the Agency are based on the current state of the art and the available data, in particular the market data, analyses and trends available at the time of creation. The Agency cannot give any assurance about the future development of market or user behavior. Success depends on a large number of factors outside the Agency’s sphere of influence, such as market conditions, competitive situations and customer decisions.
• The Agency points out that SEA and SEO measures in particular cannot ensure a guaranteed increase in revenue/performance or visibility, or placement at specific positions in search engines. Changes in search engine algorithms, competitor measures or technical restrictions can influence the results. The same applies if the content or campaigns created do not trigger the desired response from the target group, since the success of content also depends on external factors such as the platform, timing or the competitive situation.

Final provisions

• The place of performance for all obligations under the contract is the Agency’s registered office. If the Client is a merchant, a legal entity under public law or a special fund under public law, the Agency’s place of business is agreed as the place of jurisdiction.
• German law applies, excluding the UN Convention on Contracts for the International Sale of Goods and the reference rules of conflict-of-laws. If the Client is a consumer, this choice of law only applies insofar as the protection granted by mandatory provisions of the law of the state in which the consumer has their habitual residence is not withdrawn.
• Should individual provisions of these GTC be invalid, this does not affect the validity of the remaining provisions or of the contracts concluded on the basis of them.

General Terms and Conditions for seminars & courses

Scope of application
The following General Terms and Conditions govern the contractual relationship between the participant in seminars and courses (hereinafter “event”) and AZ Onlinemarketing. Deviating general terms and conditions of the participant are not valid.

Services
The participation fee applies per person and event date. It includes seminar materials, lunch and break beverages.

Payment terms
The participation fee is due upon receipt of the invoice. Payments are accepted exclusively by bank transfer. Attending the event only part of the time does not entitle the participant to a reduction of the participation fee.

Cancellation
You can withdraw from the contract and cancel your seminar registration. However, this is only possible in writing (text form is sufficient). The following conditions apply to cancellation of the registration:

up to 14 days before the start of the event: free of charge
from 14 days before the start of the event: 50% of the participation fee
in case of no-show on the day of the event: 100% of the participation fee

Rebooking
You can name a substitute participant. This rebooking is possible in writing (text form is sufficient). The following conditions apply to rebookings:

up to 14 days before the start of the event: free of charge
from 14 days before the start of the event: 20% of the participation fee
If the participant is unable to attend the booked course due to illness, a new date for the same seminar topic is arranged after a medical certificate has been sent. No cancellation fee is incurred in this case.

Cancellation of events
If the event cannot take place due to force majeure, because a speaker is prevented from attending (e.g. sudden illness of the speaker), because of disruptions at the venue or because of too few participants, the participants will be informed immediately. Cancellation due to too few participants is made no later than 1 week before the event. In this case, the event fee is refunded.

Any claim for reimbursement of travel and accommodation costs as well as loss of work is excluded, unless such costs arise due to grossly negligent or intentional conduct on the part of AZ Onlinemarketing. Please also bear this in mind for hotel rooms and flight or train tickets that you have booked.

Right to make changes
AZ Onlinemarketing reserves the right, in exceptional cases, to replace announced speakers with others and to make necessary changes to the event program (changes to content, methods and organization) while preserving the overall character of the event. In the event of any disruptions to performance, AZ Onlinemarketing undertakes to do everything reasonable to help remedy or limit the disruption.

The documents provided as part of the training are created to the best of our knowledge. Liability and warranty for the correctness, currency, completeness and quality of the content are excluded.

Cancellation policy and right of withdrawal
You have the right to withdraw from this contract within fourteen days without giving any reason. The withdrawal period is fourteen days from the day the contract is concluded. To exercise your right of withdrawal, you must inform us of your decision to withdraw from this contract by means of a clear statement (e.g. a letter sent by post, fax or email). To meet the withdrawal deadline, it is sufficient that you send the notification of the exercise of the right of withdrawal before the withdrawal period expires. The withdrawal must be addressed to: AZ Onlinemarketing, Kaiserstraße 26a, 66111 Saarbrücken, info [at] onlinemarketingsaarland [dot] de

Consequences of withdrawal
If you withdraw from this contract, we undertake to refund all payments we have received from you without delay and at the latest within fourteen days from the day on which the notification of your withdrawal from this contract reached us. For this refund, we use the same means of payment that you used for the original transaction, unless expressly agreed otherwise with you. You will not be charged any fees because of this refund.

General
The Client and the participant declare their consent to the processing of their data insofar as this is within the scope of the purpose of the legal relationship.

Copyright
The seminar materials handed out as part of the event are protected by copyright and may only be reproduced, translated, reprinted, electronically processed further, distributed or published – even in excerpts – with the express written consent of AZ Onlinemarketing and the respective speakers.

Liability
The events are prepared and conducted by AZ Onlinemarketing and its speakers with the greatest care. However, AZ Onlinemarketing accepts no liability for the correctness, currency and completeness of the seminar materials and course content.

AZ Onlinemarketing is not liable for loss of or damage to items brought to events, unless the loss or damage is attributable to grossly negligent or intentional conduct on the part of AZ Onlinemarketing.

Data carriers brought by participants may in principle not be loaded onto our computers. Should we suffer damage through a violation of this rule, we reserve the right to assert claims for damages.

The website of AZ Onlinemarketing contains links to third-party websites. AZ Onlinemarketing provides these links as an additional service. AZ Onlinemarketing has no influence on the content of these linked third-party websites. AZ Onlinemarketing is therefore not liable for the correctness, currency and completeness of the information given there. AZ Onlinemarketing gives no warranty for the functionality or correctness of the pages or of the data, services or works offered on them, and under no circumstances is liable for damages or consequential damages or any kind of losses caused directly or indirectly by the operation, non-operation, use or application in any form.

Privacy policy

We store and use participant data in strict compliance with the new German Federal Data Protection Act (BDSG) and the EU GDPR, only for internal further processing and for our own advertising purposes.

Applicable law / place of jurisdiction
The contract is governed exclusively by German law. Where legally permissible, the place of jurisdiction and the place of performance for all claims and legal disputes arising from the contractual relationship is Saarbrücken.

§ 1 Scope of application

These General Terms and Conditions (GTC) apply to all contracts between AZ Onlinemarketing, owner Anne Zeller (hereinafter “Provider”), and the principals (hereinafter “Client”) for the creation and optional maintenance of a Grounding Page.

Deviating or supplementary terms of the Client do not become part of the contract unless the Provider expressly agrees to them in writing.

The services are aimed primarily at entrepreneurs within the meaning of § 14 BGB (self-employed persons, freelancers, companies). Where consumers within the meaning of § 13 BGB book services, the statutory consumer protection provisions take precedence.

§ 2 Subject of the service

Based on the company data provided by the Client, the Provider creates a so-called Grounding Page – a structured digital document that provides AI systems (e.g. ChatGPT, Google, Perplexity) with relevant information about the Client’s company.

The scope of services of the Grounding Page package includes:

• Analysis of the website and company data provided by the Client
• Creation of a structured Grounding Page (HTML file)
• A code snippet for integration into WordPress
• A step-by-step installation guide

Optionally bookable:

• Update service: Regular updating of the Grounding Page (subscription, see § 6)
• Installation by AZ Onlinemarketing: Coordination of the technical installation with the Client’s web designer

The Provider owes the professional creation of the Grounding Page according to the current state of knowledge on AI optimization. Success (e.g. guaranteed visibility in certain AI systems or recommendations by AI tools) is not owed, since AI systems are operated by third-party providers and develop independently.

§ 3 Conclusion of contract

The presentation of the offer on the website is not a binding offer but an invitation to submit a request (invitatio ad offerendum).

By submitting the request form, the Client makes a binding offer to conclude a contract. The Provider accepts this offer by a written order confirmation (by email). The contract only comes into being with this confirmation.

The Provider reserves the right to reject requests without giving reasons.

§ 4 Prices and payment

The prices stated at the time of the order confirmation apply:

All prices are exclusive of statutory value added tax, currently 19%.

The invoice is issued after the order confirmation. Payment is due within 14 days of the invoice date, unless otherwise agreed. Provision of the service begins after receipt of payment.

For the update service, the respective amount is due at the beginning of each billing period and is invoiced.

§ 5 Client’s duties to cooperate

For smooth provision of the service, the Client is obliged to:

• provide complete and correct company data (name, address, services, opening hours, contact etc.)
• reply to the Provider’s queries within 5 working days
• check the final Grounding Page for factual correctness and approve it within 7 working days after submission, or report requests for changes

Delays resulting from the Client’s failure to cooperate in good time are not at the Provider’s expense. Any additional effort resulting from this can be charged separately.

The Client is responsible for ensuring that the content provided does not infringe the rights of third parties. The Client indemnifies the Provider against corresponding third-party claims.

§ 6 Update service (subscription)

The update service is an optional subscription and can be booked or cancelled independently of the one-time package.

The contract for the update service runs for an indefinite period and renews automatically for the chosen period (6 months or 12 months) if it is not cancelled in time.

Notice period: The update service can be cancelled in writing (by email) with 4 weeks’ notice to the end of the respective billing period.

The Provider is entitled to adjust the price of the update service with 6 weeks’ notice to the next billing period. If the Client does not agree to the price adjustment, it can terminate the contract extraordinarily at that time.

§ 7 Right of withdrawal

Notice for entrepreneurs: A statutory right of withdrawal exists exclusively for consumers (§ 13 BGB). Entrepreneurs have no right of withdrawal.

Right of withdrawal for consumers: Consumers have the right to withdraw from this contract within 14 days without giving any reason. The withdrawal period is 14 days from the day the contract is concluded.

To exercise the right of withdrawal, the consumer must inform the Provider of the decision to withdraw from the contract by means of a clear statement (e.g. by email).

Expiry of the right of withdrawal for digital services: The right of withdrawal expires prematurely if the Provider has begun to perform the service and the consumer has expressly agreed that the Provider begins performance before the withdrawal period expires, and has confirmed their awareness that they lose their right of withdrawal once performance begins.

§ 8 Delivery and acceptance

The Provider delivers the finished Grounding Page as an HTML file by email. A delivery period is stated in the order confirmation; it is generally 5–10 working days after the Client has provided all required information in full.

The Client is obliged to check the delivered Grounding Page within 7 working days and either approve it or name specific requests for changes. If the Client does not respond within this period, the service is deemed accepted.

One round of corrections is included in the scope of delivery of the package. Requests for changes beyond this can be charged according to effort.

§ 9 Copyright and usage rights

Upon full payment of the remuneration, the Provider grants the Client a non-exclusive right of use, unlimited in time, to the Grounding Page created, for the Client’s own website.

Passing on, reselling or use for third parties is not permitted without the Provider’s express written consent.

Content provided by the Client (texts, logos, photos etc.) remains the Client’s property. The Client grants the Provider the right, for the duration of the order, to use this content in the course of providing the service.

§ 10 Warranty and liability

The Provider creates the Grounding Page according to the current state of knowledge on AI optimization and structured data. Since AI systems continue to develop, no guarantee can be given for a specific visibility or recommendation by AI tools.

The Provider is liable for defects in the service that exist at the time of acceptance in accordance with the statutory warranty provisions.

The Provider’s liability for damages is – insofar as legally permissible – limited to intent and gross negligence. This does not apply to damages from injury to life, body or health or to claims under the Product Liability Act.

Liability for indirect damages, lost profit or loss of data is excluded unless there is gross negligence or intent.

§ 11 Data protection

The Provider processes the Client’s personal data exclusively to perform the contract and in accordance with the applicable data protection laws (GDPR). Further details are set out in the privacy policy at onlinemarketingsaarland.de.

§ 12 Final provisions

The law of the Federal Republic of Germany applies, excluding the UN Convention on Contracts for the International Sale of Goods.

The place of jurisdiction for all disputes arising from the contractual relationship with entrepreneurs is the Provider’s registered office, insofar as legally permissible.

Should individual provisions of these GTC be or become invalid, the validity of the remaining provisions remains unaffected. The invalid provision is replaced by a valid one that comes closest to the economic purpose of the invalid provision.

Amendments and supplements to the contract require written form (email is sufficient).

Last updated: March 2026