Google Ads Seminar in Saarbrücken
Steer campaigns with confidence: hands-on, clearly explained and with a view on how AI is changing Google Search.
Next date: Wednesday, 24 February 2027.
Next date
The next Google Ads seminar takes place on Wednesday, 24 February 2027. We will add time, venue and price here as soon as they are set.
Reserve your spot for 24 FebruaryAt a glance
Our Google Ads seminar in Saarbrücken shows you how to build and steer campaigns and measure them against real results. It is aimed at companies and marketing teams who want to take Google Ads (formerly AdWords) into their own hands. Your trainer is Anne Zeller, who has worked with Google Ads since 2009.
- Format
- In-person seminar in Saarbrücken or in-house workshop
- Who it is for
- Business owners and marketing teams who steer Google Ads themselves or want to understand their agency better
- Content
- Account structure, search campaigns, keywords, ads, bidding strategies, Performance Max, conversion tracking, Google Ads in the age of AI
- Trainer
- Anne Zeller, Google Ads since 2009, founder of AZ Onlinemarketing (Google Partner)
- Date
- Wednesday, 24 February 2027
- Price
- follows with time and venue; in-house workshop as a custom quote
Voices from the workshop
„Praxisnah, verständlich erklärt und sofort umsetzbar – kein theoretisches Geschwurbel.“
„Klare Empfehlung für alle, die wirklich verstehen wollen, wie Google funktioniert – und nicht nur Geld in Anzeigen verbrennen möchten.“
What you learn in the Google Ads seminar
- structure your account by brand, high-intent and informational searches
- research keywords, choose match types and exclude irrelevant search terms
- write ads that get read
- judge when Smart Bidding and Performance Max fit your account
- check whether your conversion tracking is right
You go home with an action list you can work through the next day.
Agenda of the Google Ads seminar
Four modules, from building the account to the question of what AI answers mean for your ads.
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Basics and account structure
How the Google Ads auction works and how to build an account you can steer.
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Keywords and ads
Keyword research, match types, negative keywords, responsive search ads and assets.
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Bids, campaign types and measurement
Bidding strategies and Smart Bidding, an overview of Performance Max, Display and Shopping, conversion tracking with GA4.
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Google Ads in the age of AI
What AI Overviews and AI Mode mean for search ads, and how ads, SEO and AI visibility work together.
Your trainer
Anne Zeller has worked with Google Ads since 2009 and founded AZ Onlinemarketing in Saarbrücken in 2014. The agency is an official Google Partner and Google Ads Vehicle Partner. In her seminars, she explains Google Ads so that you can apply it in your own account the next day.
(profile on Deutschlands Experten, new window) Rank 1 of 42 online marketing agencies in Saarbrücken on Deutschlands Experten (as of 16 September 2026).
AZ Onlinemarketing is Google Ads certified in Search, Display, Video, Shopping and App marketing.
Date and registration for the Google Ads seminar
- Date
- Wednesday, 24 February 2027
- Venue
- Saarbrücken, Germany
Sign up, and you get all details as soon as price and venue are set.
Frequently asked questions
Who is the Google Ads seminar for?
For beginners who want to start Google Ads themselves, and for advanced users who want to steer their account better or question their agency with purpose. We adjust the focus to the group. For teams with their own account, the in-house workshop pays off.
Do we work on our own account?
In the in-house workshop, yes, if you want to. We go through your account together and derive concrete actions. In open seminars we work with practice examples, so no one else's numbers are in the room.
Is the seminar available as in-house training?
Yes. We run the in-house workshop at your site or in Saarbrücken. Content, duration and depth depend on your team and account. You get a custom quote for it.
How much does the seminar cost?
We publish the price for the next open date together with the date; on the waitlist, you hear it first. For in-house workshops there is a custom quote, depending on duration, number of participants and preparation on your own account.
Do I get a certificate?
Google itself issues official Google Ads certifications through its Skillshop learning platform. The seminar prepares you for working in the account, not for an exam.
Are there alternatives if no date fits?
Yes. For teams we offer the in-house workshop on a date of your choice. If you would rather have your account reviewed than learn it yourself, the Google Ads audit fits.