Google Vehicle Ads for Your Dealership
Your vehicle inventory right in Google Search, with photo, price and mileage. You pay only per click.
No obligation, cancel monthly.
Official Google Partner, publicly listed in the Google Partner directory.
- managed media budget per year
- over 1 million euros
- projects
- over 250
- clients served
- over 100
- service area, mostly DACH
- worldwide
At a glance
Google Vehicle Ads show your dealership's vehicle inventory right in Google Search, with photo, price and mileage, and lead to the vehicle page on your own website. AZ Onlinemarketing from Saarbrücken is a Google Ads Vehicle Partner, sets up the account and campaigns and manages them on an ongoing basis.
- Service
- Setup and management of Google Vehicle Ads (vehicle ads) for car dealerships
- Status
- AZ Onlinemarketing is a Google Ads Vehicle Partner
- Ad
- Photo, make, model, price, mileage; the click leads to the vehicle page on your website
- Billing
- per click, media budget goes straight to Google
- Requirements
- own website with vehicle pages, Google Business Profile, vehicle data via a data partner
- Start
- goal of about 7 working days from the first consultation to the first ad
- Term
- cancel monthly, no minimum term
- Packages
- Basic €499 one-time + €149/month, Standard €990 + €249/month, Custom on request (plus VAT)
Vehicle marketplaces charge per vehicle, Google per click
On vehicle marketplaces, you pay a fixed fee for every car, whether it sells or brings leads. And it is hard to see which vehicles bring leads.
With Google Vehicle Ads, you pay only when someone clicks on a vehicle. The click lands on your website, not on a marketplace next to the neighboring dealer's offer. In the monthly report, you see clicks, leads and cost per lead for each vehicle.
| Criterion | Vehicle marketplace | Google Vehicle Ads |
|---|---|---|
| Billing | fixed fee per vehicle, even without a lead | per click only |
| Where the click goes | listing on the marketplace, next to other dealers | vehicle page on your website |
| Reporting | what the marketplace shows | clicks, leads and cost per lead for each vehicle in the monthly report |
| Term | depends on the marketplace contract | cancel monthly, no minimum term |
Vehicle Ads complement the marketplace. Whether and how much you shift is up to you, based on your numbers.
What we handle for your dealership with Google Vehicle Ads
- set up Merchant Center as a separate sub-account
- link your Google Business Profile
- new Google Ads account in your dealership's name, AZ as administrator
- link Google Ads and Merchant Center
- activate Vehicle Ads after Google's review
- campaign as a classic Shopping campaign with a vehicle feed
- ongoing optimization and technical questions
A data partner supplies the vehicle feed. Sales, reporting and billing are handled by our partner DXMedia. AZ Onlinemarketing manages the Google Ads account and campaigns.
Google Vehicle Ads: process in 5 steps
-
First consultation
Clarify inventory, website and goals.
-
Setup
Merchant Center, Business Profile, Google Ads account, links.
-
Google review
usually takes 1–2 working days.
-
Feed and campaign
first a small selection of vehicles, then the full inventory.
-
Management
Optimization and monthly reporting.
Google Vehicle Ads: packages and prices
| Service | Basic | Standard (recommended) | Custom |
|---|---|---|---|
| For | getting started and first visibility | growth-oriented dealerships | large dealer groups |
| Setup (one-time) | €499 | €990 | on request |
| Management (monthly) | €149 | €249 | custom |
| Vehicles in the feed | up to 100 | up to 500 | over 500 |
| Included | Merchant Center setup, Google Ads campaign, A/B tests of the ads, monthly report | Merchant Center with linking, up to 5 brands, A/B tests of the ads, monthly performance meeting | more than 5 brands, fixed contact person, weekly reporting, priority support |
| Conversion tracking | on request, for an extra fee | on request, for an extra fee | on request, for an extra fee |
We recommend conversion tracking so you can see which clicks turn into leads. To keep the entry price low, you add it on request.
All prices plus VAT. The ad budget goes straight to Google. Cancel monthly, no minimum term.
Request a packageNo obligation, cancel monthly.
Who Vehicle Ads suit
Something else: are you short of salespeople or mechatronics technicians? There is a separate campaign for that.
Recruiting campaign with GoogleFrequently asked questions
How much do Google Vehicle Ads cost?
You pay a one-time setup fee, a monthly management fee and the media budget, which goes straight to Google and is billed per click. The Basic package costs €499 setup and €149 per month, Standard €990 and €249 per month. Large dealer groups get a custom quote. All prices are plus VAT, and management can be cancelled monthly. What you need to get started is covered in the guide to Google Vehicle Ads requirements.
What does my dealership need?
You need your own website with a detail page for each vehicle, a Google Business Profile and your vehicle data with a data partner who builds the feed from it. The Business Profile must be approved before you link it to Google Ads. The details are in the requirements guide.
How long does setup take?
Our goal is about 7 working days from the first consultation to the first ad. Google's review usually takes 1–2 working days. You can judge the result reliably after 4–6 weeks.
How are they different from Shopping ads?
Technically, Vehicle Ads work like Shopping: a feed in Merchant Center supplies the data, and the ads run through a classic Shopping campaign. Instead of products, they show vehicles with make, model, price and mileage. You need a separate Merchant Center and the Vehicle Ads add-on activated.
Is it worth it alongside vehicle marketplaces?
Vehicle Ads complement the marketplace. You pay per click instead of per vehicle, and the click leads to your website. In the monthly report, you compare cost per lead with your marketplace costs and then decide how to split your budget.
Who owns the Google Ads account?
The account is newly created and runs in the name of your dealership. AZ Onlinemarketing is registered as administrator and manages the campaigns. Management can be cancelled monthly.
(profile on Deutschlands Experten, new window) Rank 1 of 42 online marketing agencies in Saarbrücken on Deutschlands Experten (as of 16 September 2026).
AZ Onlinemarketing is Google Ads certified in Search, Display, Video, Shopping and App marketing.