We are your Google Ads agency in Saarland. We manage your account from Saarbrücken, with paid search management that looks beyond the ad: easy to reach, honest and with numbers you see yourself in the dashboard.
Free · 30 minutes · no obligation
Official Google Partner, publicly listed in the Google Partner directory.
Sound familiar?
You may recognize yourself in one of these sentences. This is how we handle them.
We check tracking first, then search terms, bids and budget allocation. Money goes where leads demonstrably come from.
„Unsere Kampagnen laufen deutlich effizienter, die Kosten pro Conversion sind spürbar gesunken …“We sharpen keywords, exclude irrelevant search terms and check whether the landing page matches the ad.
„Seitdem haben sich unsere Kundenanfragen deutlich erhöht, und die Qualität der Anfragen ist hervorragend.“We use automation where the data supports it. Before that, we prefer to steer granularly ourselves and show you which campaign delivers what.
„Besonders hervorzuheben ist die transparente Kommunikation und die detaillierte Auswertung der Daten.“You get a fixed contact person who knows your account and is reachable when you have questions.
„Die Betreuung ist kompetent, transparent und immer erreichbar.“We clarify this honestly before you spend any money. If hardly anyone searches for your offer or the budget is too small, we tell you.
„Besonders toll fand ich den langfristigen Blick und die ehrlichen Empfehlungen.“Is your account not performing as planned? My account is not performing: see the Google Ads audit
AZ Onlinemarketing is a Google Ads agency in Saarland, focused on search and AI search. Our office is in Saarbrücken. We work with companies worldwide, most of them in the DACH region (Germany, Austria, Switzerland). We set up your account, build campaigns around your goals and optimize for leads and revenue instead of clicks. In ongoing management, we never start a campaign without conversion tracking, and the account always stays in your name.
Depth instead of a bit of everything
We put our time into visibility where customers search and ask: Google Ads, SEO and AI search.
We do the work ourselves
Our permanent team manages your account. We do not hand work to third parties. You talk to the specialist who knows your account.
Your account is yours
Google Ads, Tag Manager and GA4 run in your name.
No tracking, no campaign
Measure first, then raise the budget.
Transparent
Online dashboard with KPIs we agree on beforehand.
Beyond the ad
A campaign is only as good as its landing page. We look at your website and your inquiry path too.
Goal workshop
Current state and target KPIs as a baseline. Beforehand, a short questionnaire on account, goals, budget and landing pages.
Check and actions
If you already have an account, we review settings, tracking and strong and weak campaigns, as in the Google Ads audit.
Implementation
New structure and tracking where needed; we start small.
Ongoing management
Optimization, dashboard, coordination with your contact person.
We offer management as a custom quote. The effort depends on the number and type of campaigns, whether you have an account or we build a new one, the scope of tracking and the ongoing support effort.
You pay the media budget directly to Google. Our minimum is €5 per day, about €150 per month, for each product and service you advertise. We achieve the most with €350–500 per month or more. Comparing offers: 7 criteria for choosing a Google Ads agency in Saarland.
At AZ Onlinemarketing you get a custom quote after the free intro call. The price depends on the number and type of campaigns, your existing account, the scope of tracking and the support effort. On top comes the media budget, which goes straight to Google: at least €5 per day for each service you advertise. We recommend €350–500 per month or more.
A Google Ads agency plans, builds and manages your campaigns: keywords, ads, bids, budget and conversion tracking. At AZ Onlinemarketing you also get a fixed contact person, a dashboard with the KPIs we agree on and regular optimization. The account runs in your name, and we add no commission on your ad budget.
Yes, for offers people actively search for. Ads still appear in Google Search, including around AI answers such as AI Overviews. Every ad needs to be measurable and lead to a page that convinces. It also pays to show up in AI answers themselves, see our GEO agency.
Google Ads management has a minimum term of 3 months. That gives us time to build campaigns, test them and judge the results reliably. Either way, the account is yours. If we stop working together, you keep the account, the campaigns and all data.
Search campaigns deliver clicks and data as soon as they are live. Automated campaigns such as Performance Max need about 2 weeks to ramp up and can be judged reliably after 4–6 weeks. How fast leads come in depends on search volume, budget and landing page. We discuss concrete expectations after the needs analysis.
You can start at €5 per day for one product or service, for example with a tightly focused search campaign in your region. A small budget collects data more slowly, so we concentrate on a few high-intent search terms. If your budget is too small for your goal, we tell you honestly and name the cheaper first step.
AZ Onlinemarketing in Saarbrücken is an official Google Partner and also a Google Ads Vehicle Partner. You can verify the status in the public Google Partner profile we link here. The guide to Google Partner agencies in Saarland explains what the status means.
Yes. All accounts, whether Google Ads, Google Tag Manager or GA4, run in your name. We work with access rights and only manage them. If we stop working together, you keep the account, the campaigns and all historical data.
(profile on Deutschlands Experten, new window) Rank 1 of 42 online marketing agencies in Saarbrücken on Deutschlands Experten (as of 16 September 2026).
AZ Onlinemarketing is Google Ads certified in Search, Display, Video, Shopping and App marketing.
Book your intro call
We look at your goal, account and tracking and tell you honestly what we would improve. More on this topic: Advertise on Google: step by step
Free · 30 minutes · no obligation · Google Partner · 5.0 out of 5 on Google
„Alles bestens! Wir sind immer zufrieden mit der Arbeit von Anne :-) Immer erreichbar und verfügbar wenn man Fragen hat. Unsere Google Ads Kampagnen bringen spürbar mehr Anfragen rein.“
Google Ads is part of our work as an online marketing agency in Saarbrücken. If you are looking for staff instead of customers, the recruiting campaign with Google fits.
