Tracking Agency: Measure First, Then Advertise
We set up Tag Manager, GA4 and conversion tracking so your numbers are right. With a dashboard.
Free · 30 minutes · no obligation.
Official Google Partner, publicly listed in the Google Partner directory.
- managed media budget per year
- over 1 million euros
- projects
- over 250
- clients served
- over 100
- service area, mostly DACH
- worldwide
At a glance
AZ Onlinemarketing is a tracking agency from Saarbrücken: we set up Google Tag Manager, GA4 and conversion tracking with Consent Mode V2 and make the numbers easy to understand in a dashboard. Our rule: measure first, then advertise.
- Service
- Setup and review of tracking for website and Google Ads
- Tools
- Google Tag Manager, Google Analytics 4, Google Ads conversion tracking, Looker Studio
- Data protection
- Consent Mode V2 with a consent tool, for example Cookiebot
- Account ownership
- Tag Manager container and GA4 property sit in your account
- Result
- Dashboard with the KPIs you need for decisions
- Location
- Kaiserstraße 26a, 66111 Saarbrücken, Germany
- Price
- individual quote after the free intro call
Why wrong tracking costs you money
Without conversion tracking you see clicks and costs, but not what comes out at the end. Google then optimizes for clicks instead of inquiries. If tracking counts twice or not at all, you make budget decisions on the wrong basis.
With clean tracking you know which campaign, which page and which form brings inquiries. Your dashboard shows it at a glance.
What our tracking agency sets up
Four building blocks that we set up individually or together, depending on your starting point.
Google Tag Manager and GA4
Container and property in your account, key events for forms, calls, purchases or appointment bookings. We filter out internal traffic.
Google Ads conversion tracking
The native Google Ads conversion tag as the main source, GA4 import as a safeguard, only one primary conversion per goal so nothing is counted twice. Plus Enhanced Conversions.
Consent Mode V2
For Google tags in the European Economic Area, Consent Mode V2 has been required since March 2024 if you use modeling or remarketing. We connect it to your consent tool, for example Cookiebot.
Dashboards
A Looker Studio dashboard with the KPIs we define together beforehand: inquiries, cost per inquiry, revenue, channels.
How our tracking agency works
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Needs analysis
What should be measured, and what runs today?
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Concept
Write down goals, events and key events.
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Setup
Consent, Tag Manager, GA4, Google Ads.
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Test
Trigger a test conversion and check that the data arrives.
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Dashboard and documentation
Handover with tracking documentation.
Frequently asked questions
What types of tracking are there?
For websites and advertising, there are mainly web analytics with GA4 (how visitors use the site), conversion tracking (which ad leads to an inquiry or a purchase) and the way data is collected: in the browser (client-side) or through your own server (server-side tracking). We set up analytics and conversion tracking through Google Tag Manager.
Why set up tracking before the first campaign?
Without conversion tracking you only see clicks and costs. Google then optimizes for clicks instead of inquiries or revenue, and you cannot prove what your budget delivers. That is why, in our Google Ads management, we set up tracking before a campaign starts and check with you that the data arrives.
What is Consent Mode V2 and do I need it?
Consent Mode V2 passes your visitors' consent choices to Google tags. In the European Economic Area it has been required since March 2024 if you use Google Ads with modeling or remarketing. Without it, conversion data goes missing. We connect it to your consent tool.
What does a dashboard show me?
Your dashboard shows the KPIs we define together beforehand, for example inquiries, cost per inquiry, revenue and the channels they come from. You see it online at any time, without having to dig through GA4 or Google Ads.
Have your tracking checked
We look at what is measured today and tell you honestly where numbers are missing or counted twice. More on this topic: Set up Consent Mode V2
Free · 30 minutes · no obligation.
„Auch die Einrichtung von Google Analytics lief reibungslos und super schnell. Man merkt, dass hier mit viel Erfahrung, Engagement und Leidenschaft gearbeitet wird. Absolute Empfehlung!“
Tracking is part of our specialist offers too: with vehicle ads for car dealerships you see inquiries per vehicle, with a recruiting campaign on Google the cost per application.